(virtual-) Home Staging
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Home Staging – How to optimally present your property with professional support
Home staging is an effective method to optimally present properties and thus accelerate the sale and increase the selling price. The concept of home staging or virtual staging includes the targeted furnishing and decoration of premises in order to maximize the potential of a property and make it more attractive to potential buyers.
Through appealing staging, existing rooms can be shown to their best advantage and any weaknesses can be concealed. In this context, the choice of furniture and accessories also plays an important role. Because with a skillful selection, rooms can be visually enlarged and made more comfortable. In the following, you will learn how home staging works in real estate sales and what advantages it offers.
- Shorter sales time
- Better presentation of the property
- Increase in the selling price
There is no second chance for a first impression.
Added values
What is home staging?
Home staging is a technique used in the marketing of real estate. The aim of home staging is to present the property as appealing as possible in order to motivate potential buyers and facilitate the sale. Targeted measures are taken to visually and functionally enhance the property. These include, for example, depersonalizing the rooms, removing unnecessary furniture and staging rooms and living areas in a targeted manner. Through home staging, we can present your properties in a way that promotes sales, which can lead to higher demand and a higher selling price.
What are the advantages of home staging when selling my property?
- Improved presentation: Through home staging, the house or apartment is presented in such a way that it looks more attractive and appealing to potential buyers. This increases the chance that interested parties will want to view the property.
- Better imagination: Through home staging, interested parties can better imagine what the property would look like if they lived there. This makes it easier for them to build an emotional connection to the property.
- Increased sales opportunities: Since home staging makes the property more attractive and gives interested parties a better imagination, the chance of a successful sale increases.
- Higher selling price: Through home staging, you can convince potential buyers that the property is worth the higher price. This can lead to you achieving a higher selling price.
- Shorter sales time: Home staging can help the property sell faster because it looks more attractive and appealing to interested parties.
Do you need further advice or information? Then feel free to get advice without obligation.
This is how home staging works
Step by step
The home staging process usually involves several steps and can best be discussed at a personal on-site appointment. Here is an overview of the typical steps:
1.
Initial consultation: In an initial consultation with us, the property is inspected and the needs and wishes of the seller are discussed.
2.
Offer preparation: Based on the initial consultation, an offer is prepared that lists the costs and services of the home staging in detail.
3.
Preparation: Before the actual staging, preparations are usually made, such as removing unnecessary furniture or carrying out repairs and renovations.
4.
Implementation of the staging: We bring furniture, accessories and decorations into the premises to achieve an appealing presentation of the property. In doing so, we make sure to optimally emphasize the advantages of the property and conceal any weaknesses.
5.
Photoshooting: After the staging or the clearing out, a professional photo shooting is carried out to present the property in the best possible way.
6.
Marketing: With the new, professional photos, the property can now be optimally presented on online platforms and in print media in order to reach potential buyers.
7.
Sale: Due to the appealing staging and the optimal presentation of the property, more potential buyers may be interested in the property and a successful sale will result.
The modern way of real estate presentation
Virtual Staging
What is virtual staging and what are the advantages of this measure?
Virtual staging is a technique in real estate sales in which digital furniture and furnishings are added to photos of empty or sparsely furnished rooms to make them more appealing and attractive. In contrast to traditional home staging, in which real furniture and furnishings are used, virtual staging is done on the computer.
In virtual staging, high-resolution photos of empty or sparsely furnished rooms are taken and then digitally processed by us. Digital furniture, pictures, carpets and other furnishings are inserted into the photo. The items can be individually selected and placed to make the room more appealing and attractive. The end result is a realistic image of a furnished room that gives potential buyers an impression of what the room could look like if it were actually furnished.
What are the advantages of virtual staging when selling my property?
- Virtual home staging allows potential buyers to see a property in different styles and furnishing options without actually having to place furniture and decorations in the property.
- Properties that are vacant or not well furnished can appear more attractive and inviting through virtual home staging, which increases the chances that potential buyers will decide to view them.
- Through virtual home staging, properties can be presented professionally and appealingly without additional costs for furniture, decorations or a professional photographer.
- By using virtual home staging, properties can be marketed faster and easier because images can be edited faster and easier than physical furniture.
- Virtual home staging can help attract potential buyers who find it difficult to imagine what a vacant or poorly furnished house could look like.
Do you need further advice or information? Then feel free to get advice without obligation.
This is how we showcase your property with the help of virtual staging:
Step by step
By using virtual home staging, a property can be quickly and easily adapted to different target groups by using different furnishing styles and options. This works as follows:
1.
Offer preparation: Based on the initial consultation, an offer is prepared that lists the costs and services of the virtual home staging in detail.
2.
Digital processing: The home stager digitally processes the photos of the premises and creates a virtual 3D model of the property.
3.
Style and furniture selection: Based on the virtual 3D model, the home stager selects furniture, accessories and decorations that optimally represent the style and concept of the property.
4.
Digital staging: With the help of special software, the selected furniture, accessories and decorations are digitally inserted into the photos of the premises to create a realistic image of the furnished property.
5.
Review: The seller receives the digital images for review and can provide feedback or request changes.
6.
Marketing: With the new, professional digital photos, the property can now be optimally presented on online platforms and in print media in order to reach potential buyers.
7.
Sale: Due to the appealing virtual staging and the optimal presentation of the property, more potential buyers may be interested in the property and a successful sale will result.
What is the difference between home staging and virtual staging?
Comparison
Home staging and virtual staging both have the goal of making properties more appealing and attractive to potential buyers. However, there are some differences between the two techniques:
Real furniture vs. digital furniture
The most obvious difference between home staging and virtual staging is that home staging uses real furniture and furnishings, while virtual staging inserts digital furniture and furnishings into photos.
Costs and effort
Home staging can be time-consuming and expensive, as furniture and furnishings have to be purchased, delivered and installed. Virtual staging, on the other hand, is faster and more cost-effective, as no physical furniture is needed and everything can be edited digitally on the computer.
Flexibility and adaptability
With virtual staging, digital furniture and furnishings can be quickly and easily exchanged to meet the needs of the potential buyer. With home staging, on the other hand, the adaptability is more limited, as furniture and furnishings are physically present and installed.
Authenticity
Home staging offers potential buyers the opportunity to actually view the property and get an authentic picture of what it could look like. Virtual staging, on the other hand, can help to better imagine the room, but does not replace the actual viewing of the property.
Target group
Home staging primarily appeals to potential buyers who prefer a furnished property or find it difficult to imagine an empty room. Virtual staging, on the other hand, can appeal to potential buyers who are in an early stage of the property purchase and want to compare different options.
Furnishing options with virtual staging
Enhancement through on-site home staging.
Is home staging or virtual staging useful for selling my property?
the right one?
Ultimately, the choice between home staging and virtual staging depends on various factors, such as the target group, the budget and the availability of furniture and furnishings.
We would be happy to advise you on this in a joint acquisition appointment and find the best way to present your property in the best light.
Further impressions
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